Five of the Best WordPress Plugins Every SEO Needs to Know About

When you’re building a website using WordPress, whether you’re a newbie or an experienced hand, you need to be paying attention to SEO (search engine optimisation).

Search engines are one of the biggest drivers of traffic to websites, with billions of people using them every day, but the majority of those users will only click on one of the top five or ten results they see.

We spoke to digital agency Liquid Bubble, who said: “SEO can often be misunderstood as something of a dark art, but it’s actually a crucial aspect of any online business’s marketing, and can even have a bigger return on investment than conventional marketing such as advertising.”

This is why SEO is so important, and we’re going to take a look at five of the best plugins which will help to improve yours and hopefully bring you more traffic.

Broken Link Checker

It’s essential that your site doesn’t have any broken links. Not only is this one of the worst things for user experience, but it’ll also have a negative effect on your SEO.

It’s always a good idea to check for broken links from time to time, and this plugin is an easy way to do, and it’s free to download too.

If you come across any broken links, you can simply fix them without even editing the post.

While it’s a great tool, and totally free too, bear in mind that it may slow down your server, and some have even banned it.

RelNoFollow Checkbox

Linking out to another site gives some authority to that link and enhances their SEO, but if you don’t wish to do this, you can choose to make the link a ‘nofollow’ link.

The RelNoFollow checkbox plugin displays a checkbox when you’re about to insert a link into your WordPress post, giving you the option to simply and easily make a link a nofollow, simply by ticking a box.

Yoast SEO

One of the most popular plugins around, Yoast is a full solution for all of your site’s SEO, allowing you to add SEO titles, meta descriptions and meta keywords to each post and page.

It also allows for custom titles, archives, category and tag pages and many other features too, far too many to list here!

W3 Total Cache

The loading speed of your site is another important consideration for SEO, and the quicker your site loads for users, the higher Google will rank it.

The W3 Total Cache plugin allows you to serve compressed and cached versions of files to your users, meaning a lower loading time and less strain on your server too.

All in One SEO Pack

While we did say that Yoast is the most popular of the SEO plugins, there is a good alternative in All in One SEO.

It’s a great solution for newbies as you don’t really need any previous SEO experience, allowing you take as much or as little control as you want.

Features include XML Sitemap and Google Analytics support, automatic title optimisation, automatic meta tag generation and duplicate content detection.

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